1. Only recommend products you are extremely familiar with.
When talking about affiliate marketing, it is essential to gain the trust of your audience and as you probably know building it is the hard part. Losing the trust of your auditorium is more than easy, promoting products that you have never used or your audience won’t like can be fatal for your career as an affiliate marketer. Another thing to take into account is to never ever tell anyone directly to go and purchase anything. The best way of promoting is just to recommend the product in a calm and argumentative way. If you present high quality recommendations which will really help your web visitors, they will always look for your opinion first before they purchase something.
2. Promote products from many different merchants.
It is really important not to stick to one single merchant. Promoting products of more than one merchant in your niche is really beneficial. First of all, you aren’t dedicating yourself to a single set of landing pages, commissions, and most importantly conversion rates. It is essential not only to advertise a huge array of products in your niche, but also these products to be sold from different merchants.
This method of affiliate marketing will help you maintain a steady amount of income because you will be working with several different commissions. Examples of affiliate merchants you can find in the faces of CooliceHost, SimplyBook.me, and much more.
3. Constantly test and optimize your conversion rates.
Here is a hypothetical situation, you are the owner of a promotion page where products are being promoted via affiliate links. The organic traffic you are getting is 5000 visitors per month and you are currently standing at a 2% conversion rate, this means that the number of referrals you have is equal to 100. In order to double your referrals you either need to increase the number of visitors by another 5000 or focus on getting your conversion rate to 4%.
Which one would you do? Instead of putting insane amounts of effort into building Domain Authority with guest posts and blogging, you need only to increase your conversion rate by another 2%. This may consist of having a conversion rate optimization strategy, landing page optimization, and testing your calls-to-action. Doing this will result in you making less effort but receiving much more benefits.
4. Focus on your affiliate traffic sources.
Knowing the demographics of your audience and where your traffic is coming from are two things which will help you improve your messaging significantly. Doing so will result in you being able to offer your consumers the best affiliate product recommendations. Another thing to pay attention to is the source of traffic as well as the audience which visits your website. Sources of traffic might be referral, email, direct traffic, organic, paid, and display.
Google Analytics is where you are able to see full statistics of things like bounce rate, time on page, gender, time of day, age, devices (desktop vs. mibile), and devices (mobile vs. desktop), this is done in order to be able to put more effort into the highest converting traffic. Analyzing those statistics is more than important to making more affiliate sales, making informed decisions, and increasing your conversion rates.