Most affiliates promote their products in a similar way in order to make sure that the people from their auditorium buy the advertised products. Some affiliates though, promote products in a different way. Actually, the marketing channels they might be utilizing are more than you expect.
1. Influencers.
By now, everybody knows what an influencer is. That is a particular person who can affect a relatively huge amount of people with his or her high popularity. As they already have a lot of followers, it isn’t difficult for them to bring attention to a seller’s product. They do so via social media as you probably know or have guessed. They make blogs, posts, or any other interaction with their followers you could think of. When they promote the product as they are asked to, the influencers are payed with a piece of the profits they have managed to generate. Influencer marketing campaigns have grown in popularity, especially on Instagram. There, brands or sellers are getting in touch with people who are considered as influencers. What is the campaign heavily depends on the deal between the two parties. It may consist of live videos, product reviews with photos, or even account takeovers. Usually influencers have their own aesthetics and branding, but it is of a huge importance for you to add some extra elements which will “boost” the recognition and recall of your brands. Applications such as Instasize might come in handy for you. There, you are given the opportunity to change anything in your campaign’s creatives just by the tip of your finger.
2. Bloggers.
The bloggers’ natural ability to be able to place themselves on high places in the search engines makes them extremely powerful in terms of generating more seller conversions. The process is simple; the blogger tests a particular service or a product. After that he or she writes a detailed review which also promotes the brand in a positive way, which will result in more traffic being driven into the seller’s website.
When the blogger has done everything above, he is being rewarded for his work of spreading and popularizing the product.
3. Paid search focused microsites.
Microsites that are monetized are also able to generate a huge amount of sales. This type of sites are either advertised in a partner website or in the paid listing on the top of search engines. They are different and aren’t connected to the seller’s main website. Their purpose is to offer more compact and relevant information to a particular auditorium, which will later result in increased conversions. They are simple and efficient and that’s why people use them.
4. Email lists.
Email marketing might be kind of old but it is still a decent way to practice affiliate marketing. There are several types of such affiliates. One of them are the affiliates who already have email lists and utilize them in order to advertise a seller’s product. Another way of such marketing is to send newsletters that involve hyperlinks which lead to particular products. After the customer clicks on the link and buys the product, the affiliate gets rewarded.
The last alternative we are going to talk about is building an email list over time. Such type of affiliates collect huge amounts of emails as a result of all their campaigns. After those email addresses are being collected, they send out numerous emails that advertise the product they want to.
5. Large media websites.
The main reason why these websites are being designed is to create an audience which consists of millions of people. They advertise products to their enormous auditorium via contextual affiliate links and banners. This method is used because of the exposure it offers. The exposure on the other hand improves conversion rates, which results in a large revenue for both the affiliate and the seller.
